TERMS OF USE

These Terms of Use ("Terms") govern your use of Bright Start Solar website (https://brightstartsolar.com/), operated by Bright Start Solar LLC ("we", "us", or "our"). Please read these Terms carefully before using the Website.

By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Website.

1. USE OF WEBSITE

a. You must be at least 18 years old to use this Website.

b. You agree to use the Website only for lawful purposes and in a manner consistent with all applicable laws and regulations.

c. You agree not to use the Website in any way that could damage, disable, overburden, or impair our servers or networks, or interfere with any other party's use and enjoyment of the Website.

2. ARTIFICIAL INTELLIGENCE TECHNOLOGY AND AUTOMATED COMMUNICATIONS

a. AI-Generated Communications: We use artificial intelligence technology to generate and deliver communications, including but not limited to:

• Voice calls using AI-generated voices that may sound like real people

• Text messages created by automated systems and AI technology

• Email communications generated by AI systems

• Website chat interactions powered by AI technology

• Automated telephone dialing systems (ATDS)

b. AI Technology Disclosure: You acknowledge and understand that:

• AI-generated communications may not involve human review

• AI voices and responses are computer-generated, not human

• AI systems may make errors or provide incomplete information

• Communications may use voice cloning, voice synthesis, or prerecorded messages delivered by AI systems

• Human oversight is available upon request

c. AI Data Processing: By using our Website, you consent to the collection, processing, and analysis of your data by AI systems for purposes including:

• Lead scoring and qualification

• Personalized marketing communications

• Customer service interactions

• Solar system recommendations and quotes

• Communication preferences optimization

d. Automated Decision-Making: Our AI systems may make automated decisions regarding:

• Your eligibility for solar products or services

• Pricing and financing options presented to you

• Communication timing and frequency

• Lead routing and assignment

3. COMMUNICATIONS CONSENT

a. Express Written Consent: By providing your phone number and/or email address, you provide express written consent to receive communications from Bright Start Solar LLC, our authorized agents, affiliates, contractors, and marketing partners, including:

• Voice calls using artificial intelligence technology, automated telephone dialing systems, or prerecorded messages

• Text messages created by automated systems and AI technology

• Email communications generated by AI systems

b. Communication Purposes: Communications may be used for:

• Marketing solar products and services

• Appointment scheduling and reminders

• Quote delivery and follow-up

• Customer service and support

• Educational content about solar energy

• Transactional and informational purposes

c. Phone Number Consent: You consent to receive these communications at the phone number(s) you provide, including wireless/cellular numbers, even if listed on any Do Not Call registry.

d. Consent Elements: Your consent includes acknowledgment that:

• Communications may be sent via automatic telephone dialing systems

• Message and data rates may apply per your wireless service plan

• Message frequency varies but may include multiple messages per day/week

• Your consent is not required as a condition of purchasing any goods or services

• This consent applies to the specific phone number(s) you provide

4. ENHANCED OPT-OUT RIGHTS (Effective April 11, 2025)

You have the right to revoke your consent and opt out of communications at any time using any of the following methods:

a. Text Messages: Reply STOP to any text message

b. Voice Calls: Text STOP to 224-208-5488

c. Phone: Call 224-208-5488

d. Email: Send request to [email protected]

e. Written Notice: Mail to 2501 Chatham Rd Suite N. Springfield IL 62704

Upon receiving your opt-out request, we will:

• Process your request immediately

• Cease all marketing communications within 24 hours

• Maintain essential service-related communications only

• Confirm your opt-out via your preferred method

Standard messaging rates may apply for opt-out messages.

5. INTELLECTUAL PROPERTY RIGHTS

a. The content, design, and layout of the Website, including but not limited to text, graphics, logos, images, audio clips, digital downloads, data compilations, software, and AI-generated content, are owned or licensed by us and are protected by copyright, trademark, and other intellectual property laws.

b. You may not reproduce, distribute, modify, display, perform, prepare derivative works based on, republish, transmit, sell, or otherwise use any content from the Website, including AI-generated content, without our prior written consent.

c. AI-Generated Content: All content created by our AI systems, including voice recordings, text communications, and data analysis, remains our proprietary property.

6. PRIVACY AND DATA PROCESSING

Your use of the Website is subject to our Privacy Policy, which governs the collection, use, and disclosure of your personal information, including data processed by AI systems. By using the Website, you consent to:

a. Collection and processing of your information by AI systems

b. Automated analysis of your data for marketing and service purposes

c. Storage of AI interaction data for quality assurance and improvement

d. Use of your information to train and improve our AI systems

e. Sharing of data with authorized agents, affiliates, and marketing partners

7. AI SYSTEM LIMITATIONS AND DISCLAIMERS

a. AI Accuracy: While our AI systems are designed to provide accurate information, we cannot guarantee that AI-generated communications are error-free or complete.

b. Human Oversight: You may request human review of any AI-generated decision or communication by contacting [email protected] with "HUMAN REVIEW REQUEST" in the subject line.

c. AI Evolution: Our AI systems continuously learn and improve, which may result in changes to communication patterns and decision-making processes.

d. Technology Updates: We may update or modify our AI technology capabilities without prior notice, provided such changes comply with applicable laws and regulations.

8. DISCLAIMER OF WARRANTIES

You expressly acknowledge and agree that use of the service, including AI-generated communications and automated systems, is at your sole risk. Bright Start Solar LLC cannot and does not warrant that:

a. AI-generated communications will be accurate, complete, or error-free

b. AI systems will meet your specific requirements or expectations

c. Automated decision-making will be suitable for your particular circumstances

d. AI technology will operate without interruption or technical issues

e. The service will meet your requirements or be uninterrupted or error-free

The service and all AI-related functionality are provided "AS IS" and "AS AVAILABLE", with all faults and without warranty of any kind, and Bright Start Solar LLC hereby disclaims all warranties and conditions with respect to the service, either express, implied or statutory, including, but not limited to, the implied warranties and/or conditions of merchantability, of satisfactory quality, of fitness for a particular purpose, of accuracy, of quiet enjoyment, and non-infringement of third party rights.

9. LIMITATION OF LIABILITY

TO THE FULLEST EXTENT PERMITTED BY LAW, Bright Start Solar LLC SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, OR USE, ARISING FROM:

a. Use of or reliance on AI-generated communications

b. Automated decision-making by our AI systems

c. Technical failures or errors in AI technology

d. Data processing or analysis by AI systems

e. Any interactions with AI-powered features on the Website

f. Interruption or cessation of communications due to opt-out requests

g. Delivery failures related to A2P 10DLC compliance

10. TCPA COMPLIANCE AND LEGAL PROTECTIONS

a. Regulatory Compliance: These Terms comply with current TCPA requirements as of July 2025, including the Eleventh Circuit ruling vacating one-to-one consent requirements.

b. Consent Documentation: We maintain detailed records of all consent interactions, including timestamps, IP addresses, and consent methods.

c. FCC Compliance: Our practices comply with 47 CFR 64.1200 and related FCC regulations governing automated communications.

d. State Law Compliance: Additional state-specific requirements may apply and are incorporated by reference.

11. MODIFICATIONS TO TERMS

We reserve the right to update or modify these Terms, including AI-related provisions, at any time without prior notice. Changes may include updates to:

a. AI technology capabilities and disclosures

b. Communication practices and consent requirements

c. Opt-out procedures and compliance mechanisms

d. Legal and regulatory compliance requirements

By continuing to access or use the Website after we post any changes, you agree to be bound by the updated Terms. We will post the effective date of any changes at the top of these Terms.

12. GOVERNING LAW AND DISPUTE RESOLUTION

These Terms, including all AI-related provisions and communication consents, shall be governed by and construed in accordance with the laws of the United States and the state where Bright Start Solar LLC is incorporated, without regard to conflict of law provisions.

Any disputes arising under these Terms shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, except for claims that may be brought in small claims court.

13. SEVERABILITY

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect and enforceable.

14. CONTACT INFORMATION

If you have any questions about these Terms, AI technology usage, communication practices, or wish to exercise your rights regarding AI-generated communications, contact us:

Email: [email protected]

Phone: 224-208-5488

Address: 2501 Chatham Rd Suite N. Springfield IL 62704

For AI-specific concerns, human review requests, or to exercise enhanced opt-out rights, clearly indicate the nature of your inquiry in your communication.

EFFECTIVE DATE: July 18, 2025

LAST UPDATED: July 18, 2025

By using our Website, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.